I am so excited to share the newest launch from Urban Decay with you: the 24/7 Glaze-On Liquid Eyeshadow collection! I recently received a gorgeous PR box featuring all six shades, and today I’m giving you a closer look.
Urban Decay holds a very special place in my heart. I’ve been a fan of this brand for years—their makeup has always been innovative, bold, and a true staple in my beauty routine. From their iconic Naked palettes to their setting sprays, Urban Decay has created so many of my all-time favorites. I couldn’t be more thrilled to explore their latest creation!
First Impressions
These shadows are exactly what I look for: one-and-done, foolproof, and incredibly beautiful. Each shade delivers a radiant, glazed finish that brightens the eyes with minimal effort. Perfect for busy mornings or quick touch-ups!
Over time, I’ve found myself gravitating more toward liquid eyeshadows instead of traditional powder formulas. Why? Liquid formulas like these are easier to apply, blend effortlessly, and require less layering to achieve a stunning look. Plus, they feel lighter on the lids and tend to last longer without creasing. It’s a win-win!
The built-in brush makes it super easy to swipe on color, and the shades are buildable depending on how bold you want your look to be.
Here’s a Look at All Six Shades:
- Frost Boss — Blue lavender duochrome shimmer
- Silver Spooning — Bright sterling silver
- Space Cowboy Intense — Champagne gold shimmer
- Sugar Twist — Rose gold glow
- Sunshine Tax — Pink gold duochrome
- Traffic Jam — Rich burgundy shimmer
How to Apply the Urban Decay 24/7 Glaze-On Liquid Eyeshadow
For the best results, here are a few key steps to follow:
- Shake Well: Always shake the bottle before applying to make sure the formula is fully mixed.
- Swipe On: Use the built-in brush to apply a small amount directly onto your eyelid.
- Blend Quickly: These set fast! Blend immediately with your fingertip or a flat brush.
- Layer if Desired: For a sheer glow, use one layer. For a bolder look, wait for the first layer to dry and apply another.
- Dry Time: Keep your eyes closed for a few seconds after applying to prevent creasing. I recommend using a mini fan to speed up the drying process.
Helpful Hint: Because these dry quickly, work on one eye at a time to maintain a smooth, even blend.
You can watch the full YouTube video here:
Undertone Breakdown: Warm, Cool, or Neutral
To make shade selection even easier, I’ve grouped them by undertone:
Warm-Toned Shades:
- Sunshine Tax
- Sugar Twist
- Traffic Jam
Cool-Toned Shades:
- Frost Boss
- Silver Spooning
Neutral-Toned Shade:
- Space Cowboy Intense
Final Thoughts
I’m genuinely impressed with how these perform. They glide on like a dream, dry down quickly, and stay put without flaking or creasing. Plus, the finish is just stunning—soft, luminous, and eye-catching without being overpowering.
Urban Decay has done it again with another hit product that truly delivers. These liquid eyeshadows have quickly earned a spot among my favorites!
If you’re looking for a new easy-to-wear liquid shadow that still makes a big impact, I highly recommend checking out the Urban Decay 24/7 Glaze-On Liquid Eyeshadow line.
Which shade are you most excited to try? Let me know in the comments!
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